Comments for Will Musto http://www.willmusto.com Wed, 01 Sep 2010 19:08:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on The role of small meets in building a fan base by Elsy Stimits http://www.willmusto.com/the-role-of-small-meets-in-building-a-fan-base#comment-21 Elsy Stimits Wed, 01 Sep 2010 19:08:49 +0000 http://www.willmusto.com/?p=33#comment-21 Found your website via google the other day and absolutely adore it. Carry on the truly great work. Found your website via google the other day and absolutely adore it. Carry on the truly great work.

]]> Comment on Track and field doesn’t need to be a niche sport by Gale Silao http://www.willmusto.com/track-and-field-doesnt-need-to-be-a-niche-sport#comment-20 Gale Silao Mon, 30 Aug 2010 11:31:38 +0000 http://www.willmusto.com/?p=28#comment-20 Came across your webblog via bing the other day and absolutely liked it so much. Carry on the good work. Came across your webblog via bing the other day and absolutely liked it so much. Carry on the good work.

]]> Comment on A study in entrepreneurship and capitalism by Jason Matthews http://www.willmusto.com/a-study-in-entrepreneurship-and-capitalism#comment-14 Jason Matthews Sat, 07 Aug 2010 23:58:07 +0000 http://www.willmusto.com/?p=43#comment-14 Wow! You have really hit the nail on the head when it comes to the economic decline in America. Entrepreneurs are finding it harder and harder to be successful, which means they have less motivation to good out and recharge an exhausted economy. Wow! You have really hit the nail on the head when it comes to the economic decline in America. Entrepreneurs are finding it harder and harder to be successful, which means they have less motivation to good out and recharge an exhausted economy.

]]> Comment on A study in entrepreneurship and capitalism by Nate Pressley http://www.willmusto.com/a-study-in-entrepreneurship-and-capitalism#comment-13 Nate Pressley Sat, 07 Aug 2010 22:24:57 +0000 http://www.willmusto.com/?p=43#comment-13 Hey man, nice try! Great idea and the profit potential is great. Especially at that intersection. Funny thing is, you could make more money with a sign at the Home Depot just asking for money. We have people from all around the area even Cleveland TN coming down to work that intersection. It is illegal as well, but they usually make at least $100-$200 before we get called to them. Hey man, nice try! Great idea and the profit potential is great. Especially at that intersection. Funny thing is, you could make more money with a sign at the Home Depot just asking for money. We have people from all around the area even Cleveland TN coming down to work that intersection. It is illegal as well, but they usually make at least $100-$200 before we get called to them.

]]> Comment on A call to action for USA Track and Field by Will Musto http://www.willmusto.com/a-call-to-action-for-usatf#comment-6 Will Musto Tue, 06 Jul 2010 02:46:58 +0000 http://www.willmusto.com/?p=37#comment-6 Hunter, you've brought up some good points. I had planned a "Call to the Sponsoring Companies," discussing making the athletes more accessible to the masses, as well as a more detailed discussion of a USA bid for an IAAF World Championship, and you touched on portions of both of those. One thing to remember (with regard to the Oly Trials comment) is that track and field probably isn't ever going to be on par with the "Big Four" sports in the United States, in terms of numbers of fans, and that's okay. However, I believe that it has the potential to be as popular as soccer presently is, with the masses having a general idea of what's going on, yet still maintaining the hardcore LetsRun, Dyestat (RIP), RunnerSpace, Flotrack crowd, while the masses get ridiculously excited during World Championships and Olympics. It's possible for those two to coexist. The whole country gets excited during The Master's golf tournament...an event that doesn't include team scoring but rather wherein individual athletes are sponsored, and a sport that *most* don't follow very closely, but everyone knows the names, and, during The Master's, everyone knows everything. Why can't track function similarly? It's all about the proper marketing, advertising, promoting, and presentation. I'll touch on these in more depth in a new piece, hopefully tomorrow. Hunter, you’ve brought up some good points. I had planned a “Call to the Sponsoring Companies,” discussing making the athletes more accessible to the masses, as well as a more detailed discussion of a USA bid for an IAAF World Championship, and you touched on portions of both of those.

One thing to remember (with regard to the Oly Trials comment) is that track and field probably isn’t ever going to be on par with the “Big Four” sports in the United States, in terms of numbers of fans, and that’s okay. However, I believe that it has the potential to be as popular as soccer presently is, with the masses having a general idea of what’s going on, yet still maintaining the hardcore LetsRun, Dyestat (RIP), RunnerSpace, Flotrack crowd, while the masses get ridiculously excited during World Championships and Olympics. It’s possible for those two to coexist. The whole country gets excited during The Master’s golf tournament…an event that doesn’t include team scoring but rather wherein individual athletes are sponsored, and a sport that *most* don’t follow very closely, but everyone knows the names, and, during The Master’s, everyone knows everything. Why can’t track function similarly? It’s all about the proper marketing, advertising, promoting, and presentation. I’ll touch on these in more depth in a new piece, hopefully tomorrow.

]]> Comment on A call to action for USA Track and Field by Hunter Hall http://www.willmusto.com/a-call-to-action-for-usatf#comment-5 Hunter Hall Mon, 05 Jul 2010 20:43:13 +0000 http://www.willmusto.com/?p=37#comment-5 I like the idea here, but I think that there should be a corollary and I have a question or two. First of all, I do believe that there is not currently a track and field facility which meets all the regulations to host a World Championships, but of course if we were to get a bid in we could for sure build a track suitable for them. Second of all, I have this fear that even if we were to have the World Champs here, the USATF/NBC or whoever would be sponsoring/hosting this event would do a terrible job of promoting it and half the population or even more would have no idea that we were hosting the event here. It astounds me how little the population knows about events like the Olympic Trials and such. (I know this is a tangent, but it pisses me off to no end watching Asics and Nike commercials that feature slow guys with terrible running form clicking off 9 min miles in Nikes instead of using guys like Ryan Hall, Lagat, Solinsky, etc in their commercials. They have professional athletes for a reason! As a kid, it was because of ads just showing Michael Jordan highlights that made me want to wear Nikes. I was thinking how easy a 30 second ad of Solinksy's last 100 meters with the crowd going nuts and the words "Chis Solinsky- New American Record Holder- 26:59" and then the black screen with the Nike swoosh. How simple is that? It would be a great promoter as well as people knowing one of their elite athletes. You would think that they could at least show a "best of" video after World Champs/Olympics or even meets like Pre where Nike has the rights with the names and accomplishments of athletes wearing their stuff!) Anyway! If the USATF/Nike were to get a bid, it would be a disgrace if they were to just promote it in the region where it was being held. I'm thinking billboards in every major city, huge TV ads/promos, etc. You think of how great a job the World Cup has been doing. Not a soul is oblivious as to what is going on. Oh well, maybe just some ramblings from one over-zealous track fan to another, but I think you get my point. It's just rather simple things like this that I think track in general could do a better job of. I like the idea here, but I think that there should be a corollary and I have a question or two. First of all, I do believe that there is not currently a track and field facility which meets all the regulations to host a World Championships, but of course if we were to get a bid in we could for sure build a track suitable for them. Second of all, I have this fear that even if we were to have the World Champs here, the USATF/NBC or whoever would be sponsoring/hosting this event would do a terrible job of promoting it and half the population or even more would have no idea that we were hosting the event here. It astounds me how little the population knows about events like the Olympic Trials and such. (I know this is a tangent, but it pisses me off to no end watching Asics and Nike commercials that feature slow guys with terrible running form clicking off 9 min miles in Nikes instead of using guys like Ryan Hall, Lagat, Solinsky, etc in their commercials. They have professional athletes for a reason! As a kid, it was because of ads just showing Michael Jordan highlights that made me want to wear Nikes. I was thinking how easy a 30 second ad of Solinksy’s last 100 meters with the crowd going nuts and the words “Chis Solinsky- New American Record Holder- 26:59″ and then the black screen with the Nike swoosh. How simple is that? It would be a great promoter as well as people knowing one of their elite athletes. You would think that they could at least show a “best of” video after World Champs/Olympics or even meets like Pre where Nike has the rights with the names and accomplishments of athletes wearing their stuff!) Anyway! If the USATF/Nike were to get a bid, it would be a disgrace if they were to just promote it in the region where it was being held. I’m thinking billboards in every major city, huge TV ads/promos, etc. You think of how great a job the World Cup has been doing. Not a soul is oblivious as to what is going on. Oh well, maybe just some ramblings from one over-zealous track fan to another, but I think you get my point. It’s just rather simple things like this that I think track in general could do a better job of.

]]> Comment on The role of small meets in building a fan base by A call to action for USA Track and Field | Will Musto http://www.willmusto.com/the-role-of-small-meets-in-building-a-fan-base#comment-4 A call to action for USA Track and Field | Will Musto Wed, 30 Jun 2010 16:09:10 +0000 http://www.willmusto.com/?p=33#comment-4 [...] ← The role of small meets in building a fan base [...] [...] ← The role of small meets in building a fan base [...]

]]> Comment on Track and field doesn’t need to be a niche sport by A call to action for USATF | Will Musto http://www.willmusto.com/track-and-field-doesnt-need-to-be-a-niche-sport#comment-3 A call to action for USATF | Will Musto Wed, 30 Jun 2010 16:08:04 +0000 http://www.willmusto.com/?p=28#comment-3 [...] part one of this series I discussed a tiered structure of track meets.  In part two, after a conversation [...] [...] part one of this series I discussed a tiered structure of track meets.  In part two, after a conversation [...]

]]> Comment on Track and field doesn’t need to be a niche sport by The role of small meets in building a fan base | Will Musto http://www.willmusto.com/track-and-field-doesnt-need-to-be-a-niche-sport#comment-2 The role of small meets in building a fan base | Will Musto Tue, 29 Jun 2010 07:22:21 +0000 http://www.willmusto.com/?p=28#comment-2 [...] ← Track and field doesn’t need to be a niche sport [...] [...] ← Track and field doesn’t need to be a niche sport [...]

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